Content-wise, the video follows a narrative approach, including visual characters interacting with each other to set out small scale bio-based solutions into mainstream practices across 7 EU rural regions. The diversity of characters depicts the project’s inclusive perspective. The approach is engaging enough to familiarize a wide audience with the project whether or not they are experts in the field of bioeconomy. Subtitles in English have been included in the video to capture the audience from the 7 different pilot sites but also to a larger international audience.