This webinar is the launch of the second round of the MainstreamBIO project campaign and the introduction to a series focused on empowering women in the bioeconomy. It will provide an insightful exploration of the principles of circular bioeconomy, emphasizing the critical role of primary producers and local communities in achieving positive economic, environmental, and social outcomes. The session will highlight how women in rural and coastal areas are leading sustainable practices, fostering innovation, and overcoming challenges in primary production sectors like agriculture, marine industries, and textiles. Participants will gain valuable insights into circular bioeconomy principles, case studies of women entrepreneurs, and practical strategies for driving innovation and leadership in these communities.