On February 5th, 2025, MainstreamBIO’s second round of webinars concludes with  “Empowering Consumers in the Bioeconomy: Sustainable Choices for Health, Wellness, and Future Generations” webinar. This session will spotlight the vital role of consumers in shaping a sustainable future through informed decisions in areas like food, energy, and personal care.

Our last webinar aims to empower consumers by exploring how their everyday choices influence the bioeconomy. From eco-friendly product preferences to ethical sourcing and circular economy principles, the webinar will provide valuable insights into how responsible consumption impacts not only the planet but also personal health and wellness.

Topics Covered:

• Consumer Perspectives on Bio-Based Products: Learn about consumer attitudes, key decision-making factors, and real-world strategies to foster trust in bio-based products.
• Healthier Food Choices & Reducing Food Waste: Discover tools and initiatives to minimize food waste, improve planning and storage, and promote sustainable food systems.
• From Research to Action: Understand consumer motivations and behaviours, and how they can be translated into actionable strategies to promote sustainability.

For more information about the agenda and registration details, click here.